Marketing guides
Practical, no-fluff guides for getting the most out of your QR codes and barcodes.
Aug 3Using QR Codes to Measure Offline Marketing ROI
Offline marketing has always been hard to measure. QR codes don't solve that completely, but used properly, they get you meaningfully closer.
Jul 31QR Codes in Print Advertising: Flyers, Posters, and Direct Mail
A QR code slapped in the corner of an ad as an afterthought rarely gets scanned. Here's how the placements that actually convert are designed differently.
Jun 17QR Codes for App Downloads: App Store vs Play Store
Asking someone to search for your app by name in a crowded store loses installs. A QR code takes them straight to your listing instead.
Jun 15QR Code Coupons: Digital Discounts Without an App
A coupon code printed on a receipt is static forever. A QR code coupon can change the offer whenever you want, without reprinting a single receipt.
Jun 8QR Codes for Music, Video & Community: Spotify, YouTube & Discord
A follower is one kind of fan. Someone who actually presses play on your track, watches your video, or joins your server is another — these QR codes are built for that.
Jun 5QR Codes for Social Media: Instagram, TikTok, X & WhatsApp
A printed @handle asks people to remember it, open an app, and type it in later. A QR code skips straight to the follow button.