Marketing guides
Practical, no-fluff guides for getting the most out of your QR codes and barcodes.
Aug 3Using QR Codes to Measure Offline Marketing ROI
Offline marketing has always been hard to measure. QR codes don't solve that completely, but used properly, they get you meaningfully closer.
Marketing 8 min readRead
Jul 31QR Codes in Print Advertising: Flyers, Posters, and Direct Mail
A QR code slapped in the corner of an ad as an afterthought rarely gets scanned. Here's how the placements that actually convert are designed differently.
Marketing 8 min readRead
Jun 15QR Code Coupons: Digital Discounts Without an App
A coupon code printed on a receipt is static forever. A QR code coupon can change the offer whenever you want, without reprinting a single receipt.
Marketing 4 min readRead
Jun 5QR Codes for Social Media: Instagram, TikTok, X & WhatsApp
A printed @handle asks people to remember it, open an app, and type it in later. A QR code skips straight to the follow button.
Marketing 6 min readRead